2003 - Brand Establishment

The source of ladybid's upwardspirit, the brand positioningfashion outdoor life.

2004-2007 - Stores Opening

Product line is graduallyenriched,Beijing Jinyuanshopping mall flagshipstore opened.

2008-2011 - "Win in China"TV shows

The brand was exposed in CCTV2, its popularity was greatly improved, and the nationwide franchise stores grew rapidly.

2012 - "Only You" TV show

The funder participatedin Tianjin TV's "Only You" BOSS group.SCALER outdoor life Hallwas established.

2013 - 10th anniversary

SCALER brande stablished for 10th years.In the same year, SCALER won the "Annual Innovation Award of China Outdoor Industry", the "2013 Comprehensive Brand Outstanding Award" and the "2013 Favorite Brand of travelers", and the general manager Ms. Zeng Hua won the "Annual Outdoor Manager Award" again.

2015-2018 - Gobi challenge

SCALER join the Cheung KongGraduate School of Business participate in the Gobi Challenge. SCALER + Innovative product scenarios are rich.

2019 - Spread the Wings

Brand LOGO upgrade, application ladybird spreadthe wings image.

2020 - Winter Olympic

SCALER became a licensedmanufacturer of the BeijiWng 2022inter Olympic and ParalympicGames, and launched products suchas the flag version tent and theWinter Olympic-themed creativesports water cup.

2023 - 20th Anniversary

SCALER brand established for 20th years.

2024 - Multi-Day Hikking Challenge

SCALER launched the national Multi- Day Hiking Challenge.

History

SCALER HISTORY