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The Sports Services Special Exhibition of the 2024 China International Fair for Trade in Services opened in Beijing, where SCALER was honored as a “Leading Urban Outdoor Brand.”

Release date:

2024-09-13

The 2024 China International Fair for Trade in Services (hereinafter referred to as the CIFTIS) opened ceremoniously in Beijing on September 12. Co-hosted by the Ministry of Commerce of the People’s Republic of China and the People’s Government of Beijing Municipality, the CIFTIS is a national-level, international, and comprehensive expo, and it is the world’s first—and currently the largest—comprehensive exhibition dedicated to the services trade sector.

As one of the nine industry-specific sections of the 2024 China International Fair for Trade in Services, the Sports Services Pavilion was hosted by the Beijing Municipal Sports Bureau and organized by Aiqi Exhibition Group Co., Ltd. It took place from September 12 to 16 at Shougang Park in Beijing. On the morning of the opening day, the Forum on the Development of New‑Generation Productivity in Sports Services was held at the site of No. 3 Blast Furnace in Shougang Park. As a representative of outdoor brands, SCALER attended the event and was honored with the “Leading Urban Outdoor Brand” award at the “2024 Leading Sports Brand Selection.”

This award is co-organized by Asia Data Group and the Tsinghua University Wudaokou Sports Finance Research Center, and aims to recognize leading brands that have demonstrated outstanding influence and innovative capabilities in China’s sports industry and sports business sectors.

With more than two decades of history, SCALER has long been committed to advancing China’s outdoor sports sector—particularly in promoting and popularizing hiking, driving product innovation, and fostering industry standards—demonstrating unwavering dedication and a strong sense of responsibility as a homegrown outdoor brand.

In 2024, the brand‑led Skyloong Recon Challenge has successfully staged four consecutive events, steadily evolving into a leading domestic hiking‑event IP. It is inspiring an ever‑growing number of participants to set out on multi‑day, fully‑loaded treks, exploring the world with joy and discovering the boundless appeal of this sport. Looking ahead, as the series continues to deepen and expand, Skyloong will further refine its event framework, draw on cutting‑edge international best practices, align with global outdoor sports standards, and forge a deep synergy with China’s distinctive hiking culture—creating a new hallmark for China’s outdoor sports sector.