Ancient Trail Crossing
Let’s enjoy a happy hike together—making hiking an accessible lifestyle for everyone.
The foundation of outdoor sports lies in mass participation. Across the country, Seeker has launched its “Ancient Trail Traverse” series of hiking events, taking participants from the Western Beijing Ancient Trail to the Tea-Horse Ancient Trail and the Qinling Ancient Trail—transforming mountain paths steeped in Chinese history and culture into touchpoints that connect the brand with outdoor enthusiasts. For each trek, Seeker provides professional guides, meticulously planned routes, robust safety measures, and a full suite of gear‑rental experiences. At its core, this strategy seeks to elevate “hiking” from a niche activity to an accessible outdoor lifestyle for the general public, while anchoring the brand in consumers’ minds through real‑world, on‑the‑ground experiences. As of 2026, the Ancient Trail Traverse series has already hosted more than ten events in over a dozen cities nationwide, with plans to stage 200 events throughout the year.