From “Winning in China” to “Winning Through Selection,” Sikele brand founder Zeng Hua has remained steadfast in her commitment to the entrepreneurial journey.

Recently, the first Youth Entrepreneurship Competition hosted by Dongfang Yingxuan, titled “Winning with Selection,” officially kicked off, with Zeng Hua, founder of the SCALER brand, taking her seat on the judging panel during the live broadcast. This marks nearly 20 years since she first stepped onto the stage of CCTV’s “Winning in China” as an aspiring entrepreneur back in 2007.

Back in 2007, on the stage of CCTV’s “Winning in China” Season 3, Zeng Hua was an enterprising contestant driven by a passion for the outdoors—bold, daring, and unafraid to take risks. After emerging from a pool of tens of thousands through rigorous auditions, she ultimately claimed the national runner-up title. At the time, Teacher Yu Minhong served as the show’s entrepreneurial mentor; his words, “One should grow like a tree,” inspired countless dreamers and left an indelible mark on Sister Hua, becoming the most treasured guiding principle throughout her entrepreneurial journey.

After emerging from “Winning in China,” Zeng Hua channeled the courage and conviction she gained on the show into SCALER, dedicating herself wholeheartedly to the brand. From founding it in 2003 and steadily cultivating its presence in the outdoor‑sports sector to becoming an industry‑leading name today, she has demonstrated unwavering resilience and relentless perseverance—building something from nothing and growing it step by step—turning her original vision into a steadfast, industry‑rooted force that continues to thrive.

Starting a business is like climbing a mountain—it’s never a smooth, straight path. For the past 20 years, Zeng Hua has steadfastly believed in the power of perseverance and the value of resilience: staying true to her original vision, upholding uncompromising quality, and trusting that time will bear witness to growth. She knows that individual progress, when accumulated over time, will ultimately forge the strength of a brand. This outdoor spirit—“aspiring upward, resilient, and mutually supportive”—has long been inseparable from her entrepreneurial ethos, serving as the unwavering confidence that propels her forward.

On the stage of “Winning Through Selection” in 2026, Zeng Hua took her seat as a judge, right next to where Yu Minhong had once sat. Reflecting on this shift in roles, she said with deep emotion: “Back then, I was the one being evaluated—every word from Teacher Yu stayed etched in my heart. Now that I have the chance to sit on the judging panel and watch a new generation of entrepreneurs, I want to pass on the sincerity and strength I received all those years ago.”

This time, she is no longer a lone contender; instead, armed with 20 years of hands-on experience and 20 years of entrepreneurial insights, she quietly looks forward to the dazzling debut of a new generation of Chinese entrepreneurs. As a seasoned female entrepreneur deeply rooted in her industry, she understands both the uncertainty and the hardships of the entrepreneurial journey, and she knows all too well the profound value of perseverance and passion. That’s why, drawing on her own journey, she is eager to listen to every aspiring founder’s original aspirations and to accompany each entrepreneur as they grow and thrive.

And this, precisely, is the original aspiration that Zeng Hua and Sikai Le have always upheld. Starting from scratch to build a business—no matter how arduous the journey—if you never abandon your vision and remain steadfast in your convictions, you will eventually break through the soil and thrive toward the sun. From “Winning in China” to “Winning Through Careful Selection,” what has changed are only our identities and roles; what remains constant is our reverence for entrepreneurship, our unwavering belief in perseverance, and our hopes for the next generation of entrepreneurs.

With more than two decades of dedicated expertise in the outdoor sector, Seeker serves as… A leading brand in tactical hiking gear , has long infused this unwavering entrepreneurial spirit into the very fabric of the brand’s development. We meticulously craft a systematic hiking‑progression ecosystem, establishing a comprehensive outdoor‑training framework tailored to Chinese consumers:

● With Ancient Trail Crossing Catering to outdoor beginners, we make it easy for everyone to take their first steps into the great outdoors.

● With Reinforced Hiking Strengthen core professional expertise and deepen our presence in the high-end outdoor market.

● With Trail running Empowering enthusiasts to push their limits and elevate their racing skills.

The three-tiered system progresses seamlessly, covering the entire lifecycle of outdoor enthusiasts—from their first steps into the wilderness to their triumphs on the off-road racing circuit.

Looking ahead, Skylo will remain rooted in the spirit of the outdoors, standing shoulder to shoulder with all entrepreneurs—pursuing distant horizons with resilience and securing the future through unwavering perseverance—while witnessing more dreams take root, blossom, and shine with the entrepreneurial brilliance of our era.